NOTW is an identity. Set Apart. To save and empower lives. Not your typical Christian T-shirt store, C28 is a Christian store chain, offering an alternative to the mainstream mall stores. The Christian clothing, Christian t-shirts, Christian jewelry, Christian Music, Christian Gifts, Christian sweatshirts & hoodies, Religious T-shirts, and accessories reflect a clean and positive Christian lifestyle. C28 stands for Colossians 2:8, Not Of This World (NOTW), and all about Jesus!