I think its good to promote it though links wallpaper on your personal pages like on facebook and my space . It good to let everyone to see your intrests and where you stand and I think it a great way to share your belief . The thing you wear ,say , do ,write or whatever you like follows you and prompting a web site and clothing store like this say a lot about a person on what and how they feel it allow you to get in contact with people that share the same belief as yourself.